Business
At CES 2022, the Beauty industry gets in on the Metaverse
After an entirely virtual edition in 2021, the CES 2022 was held in a hybrid format on January 5 to 7 in Las Vegas, Nevada. While futuristic beauty devices still had a big presence at the event this year, virtual beauty continued to take off, especially when it came to the metaverse.

Originally expecting more than 2,200 exhibitors, this year’s Consumer Electronics Show has been muted by pandemic-driven cancelations. Despite these challenging conditions, the event has been once again home to much that is cutting-edge in the cosmetic industry.
New electronic devices
This year, global beauty giant L’Oréal revealed an at-home hair dye device dubbed Colorsonic and an AI-connected system for salon stylists called Coloright, while Slovenian start-up Ninu introduced a handheld device that can create a personalised fragrance when connected to a smartphone app.
After teasing the concept last year, Ninu showcased the final version of its app-controlled “smart perfume” that features 100 fragrances in one bottle. The device connects via Bluetooth to an Android or iOS smartphone. Using an app, the user can choose from a set of pre-defined scents created by master perfumers, or can enlist the help of the AI to select a fragrance based on time of day, mood, and weather. For their part, IFF and SleepScore Labs introduced a new scent-based solution to improve sleep quality.
Metaverse experiences
But above all, it was the expansion of virtual beauty that stood out this year, especially when linked with the much-hyped idea of the metaverse.
Procter and Gamble, for instance, opted for fully virtual experience. The company hosted a virtual booth dubbed LifeLab, allowing attendees to virtually walk up to representatives from brands such as Gillette and Oral-B to chat with them.
Furthermore, P&G Beauty launched its BeautySPHERE metaverse experience in partnership with London’s Royal Botanic Gardens. A first step into the metaverse, it allowed visitors to virtually interact with the group’s portfolio of brands through live and simulated content. Easily accessed from home or anywhere with a desktop computer at: BeautySPHERE.com, the immersive 3D interactive experience doesn’t end with CES but is the group’s first step in offering education and engaging brand experiences.
Similarly, Taiwan’s provider of AI- and AR-powered digital experiences Perfect Corp. has scaled back its presence at the Las Vegas show and has chosen to offer access to its most innovative technologies through a metaverse virtual experience on their website. The aim was to provide a first look at the beauty and fashion tech innovations that are set to enrich customer experiences and prepare brands for the forthcoming metaverse.
Perfect Corp’s new virtual try-on tools highlighted include a new foundation-matching tool, video chat AR makeup application and jewellery try-on. In addition, Perfect Corp. also aims to democratize access to beauty and fashion virtual assets by bringing digital products from the metaverse world to all camera-enabled devices, as well as creating beauty and fashion NFTs and enabling fully immersive eCommerce virtual try-on experiences in the metaverse.
A much quieter CES than usual, but one which allowed us to take a fascinating look at the new horizons of beauty tech!
Business
Swiggy to shut down Supr Daily; Swiggy Genie suspended temporarily
The internal mail from Supr Daily CEO and co-founder, Phani Kishen Adapalli said that the company will eventually shut down the business with a realignment of the business operations.

Food tech major, Swiggy on Tuesday announced that it is suspending its grocery and daily essentials delivery service, Supr Daily across major metros, including Delhi-NCR, Mumbai, Hyderabad. The Bengaluru-headquartered firm will eventually shut down the business with a realignment of the business operations, as per an internal mail sent by Supr Daily CEO and co-founder, Phani Kishen Adapalli.
A Swiggy spokesperson told the Business Today that Swiggy Genie is temporarily unavilable in 3 out of 68 cities.”The cricketing and festive season has resulted in a surge in demand for servicing the requirements for both the food marketplace and Instamart, requiring us to prioritise these deliveries accordingly.We hope to resume Swiggy Genie in the impacted cities soon,” Swiggy said in a statement.
“As a part of the restructuring, Supr Daily will suspend operations in Delhi-NCR, Mumbai, Pune, Hyderabad and Chennai. We have a detailed transition and closure plan in place to make it less painful for our users as well as brand and vendor partners. We will continue to serve users in Bangalore and double down on our efforts here,” the Supr Daily CEO said.
“The restructuring has an impact on employees operating in these 5 cities and some corporate employees as we right size the organization to be in line with our scale and stage. I’m glad to inform you that we’ve identified relevant roles for a significant majority of the employees within the open requisitions across the broader organization and expect to place the rest over the next few weeks. We have always believed in treating people with care and respect at Swiggy and are fully committed to providing the best transition support,” he added.
Phani said that employees will have several opportunities to ask their questions as we have a series of town halls and one-on-one meetings. “Your managers, functional leaders, HR partners and I will be in close touch and be available to take any queries,” he mentioned in the email.
Swiggy acquired Supr Daily in mid-2018 when it was serving close to just 6,000 orders a day in a few suburbs of Mumbai. At that time, Supr Daily kick-started Swiggy’s journey beyond food delivery and into convenience & grocery.
“Over the last 4 years we have scaled Supr Daily services to fulfill 200,000 daily orders across six cities and have created a niche in solving a very important consumer need,”Phani said.
According to the mail, Supr Daily has been unable to chart out a clear path to profitability.
“We have been spending a significant amount of time & money in managing the business – distracting ourselves from our primary goals of establishing the business market fit. As we go into the year, it’s important that we organize ourselves in a way that best sets us up to hit our goals,” the Supr Daily CEO said.
Business
Sisters Dish Out Grandmother’s Recipe for Donne Biryani, Earn Rs 10 Cr in Revenue
Sisters Dish Out Grandmother’s Recipe for Donne Biryani, Earn Rs 10 Cr in Revenue

Many battles have been fought over which variety of biryani is the ‘best’, or most loved. Some swear by Hyderabadi biryani for its mouthfuls of flavour, and others insist that the tender meat of the Kolkata biryani makes it a clear winner.
For Bengaluru-based Ramya Ravi, the answer is obvious — donne biryani (served in a leaf pouch), which her grandmother used to make. So entering the hospitality industry to start her venture, RNR Donne Biryani in 2020, was never a difficult decision to make.
“The foundation of the venture was laid by clocking over 10,000 orders in our first month of operation,” she tells The Better India. “Since then, there’s was no looking back.”
Business
Who is Ankiti Bose, the suspended Zilingo CEO who co-founded the company at 23
Ankiti Bose, Zilingo co-founder, started her career with a brief stint at McKinsey & Company in 2012 and joined Sequoia Capital as an investment analyst in 2014.

Zilingo, a Singapore-based high profile startup, has suspended its Indian-origin co-founder and CEO Ankiti Bose after alleged discrepancies in the company’s accounts.
In fresh funding rounds, the B2B online fashion company, which supplies technology to apparel merchants and factories, had been trying a raise $150 to $200 million that would have put its valuation at over $1 billion marking its entry to the unicorn club. However, the alleged claims of discrepancies have stalled the process putting Bose under the radar for mismanagement.
Zilingo was founded by Ankiti Bose and Dhruv Kapoor (Chief Technology and Product Officer) seven years ago to help small businesses across South and Southeast Asia sell their goods online. The celebrated start-up was founded by Bose when she was just 23.
In 2019 when Zilingo raised $226 million from investors including Sequoia and Temasek, Bose was considered a visionary who changed the entrepreneurial game for South East Asia as the company’s valuation went up to $970 million. She was only 27 then.
Bose started her career with a brief stint at McKinsey & Company in 2012 and joined Sequoia Capital as an investment analyst in 2014. She said her experience at Sequoia helped her build the startup.
She did her schooling from Mumbai and went to St Xavier’s College in the city where she studied economics.
Bose has been featured in Forbes Asia’s 30 under 30 list and Fortune’s 40 under 40. She also made it to Bloomberg 50 list in 2019.
A trip to Bangkok made her realise the market potential stemming the idea for Zilingo when she saw most retailers in market were not skilled enough to upgrade their businesses. She founded Zilingo in 2015 and moved to Singapore a year later.
With millions of users in a short while, Zilingo took over the market and now has operations spanning Indonesia, Hong Kong, Thailand, Philippines, Australia, India and the United States.As the current controversy unveils, Bose has lawyered up and disputed allegations of wrongdoing and contends her suspension was due in part to her complaints about harassment, Bloomberg reported quoting people close to the case.