beauty
After shampoos, Everist launches waterless body wash concentrate
Following the resounding launch in February 2021 of its waterless hair care concentrates, the Canadian zero-waste beauty start-up has unveiled its new Waterless Body Wash Concentrate.
With this thoughtful line extension, Everist aims to deliver to its consumers the perfect trio of shower essentials.
Natural, vegan and waterless
Similar to the hair care and conditioner concentrates, which were launched in February, the body wash is water-activated by water with a simple paste-to-lather gesture. Consumers just need to lather the paste between their hands to start cleansing and moisturizing their skin.
The plant-based, vegan and cruelty-free formula, includes Everist’s signature blend of essential oils in lieu of synthetic fragrance. With notes of orange peel, bergamot, peppermint, rosemary and clary sage, the body wash is both refreshing and uplifting.
The choice of a creamy paste texture aims to keep the experience of the new body wash concentrate as close to traditional shower products as possible, with a creamy lather that “stands out in the clean beauty space”.
As a partner accessory, the brand is also launching a 100% biodegradable and home compostable Konjac Sponge made of natural konjac plant fibre.
The body wash is priced at $24 USD / $28 CAD per tube and the sponge at $12 USD / $16 CAD.
“Reducing the carbon and plastic-waste impact of traditional, water-filled beauty products is the premise Everist was built on. Just like hair care, traditional body washes are primarily water and packaged in single-use plastic and so we were inspired to do better. With this addition to our product lineup, we combine the benefits of skincare ingredients with gentle cleansing properties to encourage customers to eco-upgrade their routine. For us, it always comes back to performance first,” said Jayme Jenkins, Chief Brand Officer at Everist.
Retail expansion
Everist claims to have recorded rapid growth since the brand was launched in February 2021, with a both a loyal customer base and a promising retail expansion strategy.
Most recently, the eCommerce-first company secured distribution deals with Credo Beauty, an American clean beauty retailer, the Allure Store, an online and IRL beauty destination in Manhattan, New York, Well.ca, a Canadian wellness online shop, and Verishop, an eCommerce platform for shopping today’s hottest brands.
“The launch of our body wash is set to revolutionize the category, and it marks an important milestone for Everist,” expressed Jessica Stevenson, CEO of Everist.
Source : premiumbeautynews
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Bollywood
Aamir Khan’s daughter Ira Khan is engaged! Nupur Shikhare goes down on one knee to propose her
Aamir Khan’s daughter Ira Khan recently got proposed by long time boyfriend Nupur Shikhare and the couple has shared the proposal video on Instagram.
Did Ira say ‘Yes’? Watch the video to find out:As soon as the video was posted, several fans commented on it congratulating Ira and Nupur.
Even celebs like Fatima Sana Shaikh, Sara Tendulkar, Rhea Chakraborty & Huma Qureshi took to the comments section to share their heartfelt reactions on the happy couple’s video. Ira Khan and Nupur Shikhare have been dating each other for several years and often post pictures together on social media. For more news and updates, stay tuned to ETimes.
Bollywood
FIR filed against Ranveer Singh for nude photoshoot after lawyer complains he ‘insulted modesty of women’
An FIR was filed against actor Ranveer Singh for posting nude picture of himself on Instagram from a recent magazine photoshoot
Chembur police have registered a case against actor Ranveer Singh for posting nude pictures on his Instagram account. Ranveer has been booked under section 292 (dealing with obscene materials falls within this exception thereby addressing the issue of public decency and morality), 293 (obscene objects to young person) and 509 (Word, gesture or act intended to insult the modesty of a woman) including 67 (A) of the Information Technology act.
The written application was submitted at the Chembur police station by a Mumbai based lawyer Vedika Chaubey. Chaubey alleged in her complaint that actor has hurt the sentiments of women in the general and insulted their modesty through his photographs.
Ranveer Singh, a recipient of several awards, is known for his roles in films like Bajirao Mastani, Padmaavat and Gully Boy. Ranveer posed for international magazine Paper this month. The photoshoot, that showed him posing naked in a few pictures was met with some shock and some applause by his fans and celebrity friends.
Later, the NGO and a woman lawyer submitted separate complaints against the actor at Chembur police station. The application filed by the lawyer, a former journalist, had also demanded a case against Singh on the charge of intent to outrage the modesty of women, police earlier said.
In an interview to Paper Mag, Ranveer said, “I work f****** hard. I want to wear nice shit. Eat my f****** a**, I will wear nice f****** shit. I bust my balls, I work 20-hour days. I’m not complaining — I’m only too happy and too grateful — but I go f****** hard. I will f****** buy Gucci, I will wear it from head to toe. Anybody who judges me can eat my f****** a**.”
Ranveer was recently seen in Netflix’s interactive special Ranveer vs Wild with Bear Grylls which received a positive response from viewers. As far as films are concerned, he will next be seen in Rohit Shetty’s next directorial film Cirkus with Jacqueline Fernandes and Pooja Hegde. The film is slated to release on the occasion of Christmas 2022.